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Hi, 👋

I'm Francisco

A Product Designer with over 4 years of experience, focused on solving problems with strategic thinking and creating easy-to-use experiences, always working closely with the team.

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Work   

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Refactoring Livelo's "My Account"

This project completely restructured Livelo's fragmented and inefficient account-management experience on its website, simplifying tasks like updating personal data, managing credit cards, and monitoring Clube Livelo subscriptions.

🎯 Impact: Decreased average navigation time from 50s to 16s.
Desgin Critique
User research
Design System
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Notification Center

Designed and launched Livelo's Notification Center, a critical feature that finally brought in-app notifications to our users. This project was essential for boosting user engagement and improving direct communication within the application.

🎯 Impact: Enhanced user experience for over 3M users.
App Notifications
Accessibility
Mobile Design
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Game Livelo

Led the design of Livelo's first gamification, boosting user engagement and delivering significant financial returns.

🎯 Impact: Over 3.6M users engaged in Livelo's inaugural gamification project.
User Engagement
User research
Gamification
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Redesigned Header

Complete redesign of the Livelo app's header, transforming it into a dynamic and highly functional component. This project was crucial for improving overall app usability and setting the stage for future features.

🎯 Impact: Enhanced navigation, accessibility, and personalization for all users.
Design System
Accessibility
Mobile Design
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