Work
🕒 6 min read
Refactoring Livelo's "My Account"
This project completely restructured Livelo's fragmented and inefficient account-management experience on its website, simplifying tasks like updating personal data, managing credit cards, and monitoring Clube Livelo subscriptions.
🎯 Impact: Decreased average navigation time from 50s to 16s.
Desgin Critique
User research
Design System
🕒 4 min read
Notifications
Designed and launched Livelo's Notification Center, a critical feature that finally brought in-app notifications to our users. This project was essential for boosting user engagement and improving direct communication within the application.
🎯 Impact: Enhanced user experience for over 3M users.
App Notifications
Accessibility
Mobile Design
Me

I'm originally from Brazil and grew up in a small town where practically everyone knew each other. I'm a Product Designer and currently part of the incredible Livelo team, through Ília. I currently work remotely from Brasília, after years of working as a digital nomad that allowed me to meet wonderful people and diverse cultures in cities like Montreal, São Paulo, Santiago, Rio de Janeiro, Curitiba, João Pessoa, etc.
I found my way into the world of design and technology after a developer friend invited me to an event called Campus Party, where I decided to change my degree from Law to Advertising. During my undergraduate studies, I was always the one using tools like Illustrator and Photoshop, and soon after, I found myself consuming the first updates of Figma, at a time when auto-layout wasn't alive..
I've always been very curious about the design process and also quite proactive, which has led to a successful freelance career, where I even started a clothing brand. I then had an incredible stint at CNI, the main representative of the Brazilian industrial sector, which consequently leads me to where I am today.
Outside of work, I'm the father of a cat named Bruce who appears at most of the dailes and other meetings. Both my cat and I love music, so I always take some time to play music, which even helps me with creative processes when I'm blocked or my head is full.
If you want to connect, or just say hi: fn.oliveiraneto@gmail.com.
You can also find me on LinkedIn and Instagram.

🕒 6 min read
Refactoring Livelo's "My Account"
This project completely restructured Livelo's fragmented and inefficient account-management experience on its website, simplifying tasks like updating personal data, managing credit cards, and monitoring Clube Livelo subscriptions.
🎯 Impact: Decreased average navigation time from 50s to 16s.
Desgin Critique
User research
Design System
🕒 4 min read
Notifications
Designed and launched Livelo's Notification Center, a critical feature that finally brought in-app notifications to our users. This project was essential for boosting user engagement and improving direct communication within the application.
🎯 Impact: Enhanced user experience for over 3M users.
App Notifications
Accessibility
Mobile Design
Work in progress

Game Livelo
Led the design of Livelo's first gamification, boosting user engagement and delivering significant financial returns.
🎯 Impact: Over 3.6M users engaged in Livelo's inaugural gamification project.
User Engagement
User research
Gamification
Work in progress

Redesigned Header
Complete redesign of the Livelo app's header, transforming it into a dynamic and highly functional component. This project was crucial for improving overall app usability and setting the stage for future features.